{"id":10461,"date":"2022-08-31T10:31:14","date_gmt":"2022-08-31T08:31:14","guid":{"rendered":"https:\/\/www.moncoyote.com\/blog\/?p=10461"},"modified":"2022-08-31T10:31:14","modified_gmt":"2022-08-31T08:31:14","slug":"location-voiture","status":"publish","type":"post","link":"https:\/\/www.moncoyote.com\/blog\/automobile\/location-voiture\/","title":{"rendered":"Location de voiture, le nouveau mode de de\u0301placement"},"content":{"rendered":"

Le marche\u0301 automobile est en pleine e\u0301volution face aux nombreuses difficulte\u0301s qu\u2019il rencontre\u2026 La crise sanitaire, la baisse du pouvoir d\u2019achat, l\u2019augmentation du prix du carburant et la pe\u0301nurie de semi-conducteurs ont suscite\u0301 de nombreux changements au sein de cette industrie.<\/p>\n

Dans ce contexte, le marche\u0301 de la location de voiture<\/a> s\u2019est transforme\u0301 et les habitudes des automobilistes aussi\u00a0! De longue ou de courte dure\u0301e, la location de ve\u0301hicule a su re\u0301pondre aux envies nouvelles des consommateurs.<\/p>\n

La location de voiture, un marche\u0301 en pleine expansion<\/h2>\n

Les diffe\u0301rentes difficulte\u0301s que rencontre le marche\u0301 de l\u2019automobile ont e\u0301videmment affecte\u0301 la vente de ve\u0301hicules neufs\u00a0: en mars 2022, le nombre d\u2019immatriculations a diminue\u0301 de 19,53 % par rapport a\u0300 l\u2019anne\u0301e pre\u0301ce\u0301dente en France\u00a0!<\/p>\n

A l\u2019inverse, le marche\u0301 de la location longue dure\u0301e (LLD) continue de gagner du terrain avec une augmentation de 0,9 points au premier trimestre 2022 selon l\u2019Argus. Si cela peut para\u00eetre insignifiant, c\u2019est pourtant re\u0301ve\u0301lateur d\u2019une tendance importante puisque la LLD repre\u0301sente de\u0301sormais 27,5 % du marche\u0301 automobile global (119\u00a0421 immatriculations) et reste l\u2019un des seuls secteurs a\u0300 ne pas conna\u00eetre de baisse.<\/p>\n

L\u2019essor de la location LLD est en grande partie d\u00fb aux entreprises au sein desquelles 58% des ve\u0301hicules sont immatricule\u0301s en LLD selon SesamLLD.<\/p>\n

Les raisons du succ\u00e8s de la location<\/h3>\n

La LLD n\u2019est pas force\u0301ment plus e\u0301conomique que l\u2019achat d\u2019un ve\u0301hicule neuf sur le long terme mais elle permet aux acheteurs de se poser moins de questions\u00a0! Arnaud Ayme\u0301, expert transports chez Sia Partners explique ce qui pla\u00eet avec la LLD\u00a0: \u00ab\u00a0On n\u2019a pas a\u0300 s\u2019interroger sur ce que va co\u00fbter la maintenance, l\u2019entretien, l\u2019assistance. Surtout, on n\u2019a pas a\u0300 s’interroger sur combien on pourra revendre le ve\u0301hicule.\u00a0\u00bb<\/p>\n

Si la question de la revente du ve\u0301hicule concerne davantage les entreprises que les particuliers, la LLD est tout de m\u00eame appre\u0301cie\u0301e des particuliers car elle leur permet de changer de mod\u00e8le de temps en temps.<\/p>\n

Les ve\u0301hicules les plus populaires en LLD<\/h3>\n

Au premier trimestre 2022, voici les voitures les plus populaires en LLD\u00a0:<\/p>\n

    \n
  • Peugeot 208 ;<\/li>\n
  • Citro\u00ebn C3 ;<\/li>\n
  • Renault Clio ;<\/li>\n
  • Peugeot 3008 ;<\/li>\n
  • Peugeot 2008.<\/li>\n<\/ul>\n

    Les 5 voitures les plus loue\u0301es en France en ce de\u0301but d\u2019anne\u0301e sont toutes issues de constructeurs fran\u00e7ais. Pour ce qui concerne les ve\u0301hicules utilitaires, voici le top 3\u00a0:<\/p>\n

      \n
    • Citro\u00ebn Berlingo ;<\/li>\n
    • Citro\u00ebn Jumpy ;<\/li>\n
    • Peugeot Partner.<\/li>\n<\/ul>\n

      La nature du marche\u0301 LLD<\/h3>\n

      Le marche\u0301 LLD a suivi le pas de la transition e\u0301nerge\u0301tique avec une baisse des ve\u0301hicules diesel au profit des motorisations alternatives. Les ve\u0301hicules diesel repre\u0301sentent aujourd\u2019hui 39,9 % des ve\u0301hicules immatricule\u0301s en LLD contre 50,8 % l\u2019an dernier. A l\u2019inverse, la part des ve\u0301hicules e\u0301lectriques et hybrides ont augmente\u0301 de 4 % en un an et repre\u0301sentent de\u0301sormais 15,2 % du marche\u0301.<\/p>\n

      Les tarifs des locations courte dure\u0301e augmentent<\/h2>\n

      Le marche\u0301 de la location courte dure\u0301e a beaucoup souffert de la crise sanitaire et des pe\u0301riodes de confinement, au point o\u00f9 des entreprises comme Hertz et Europcar ne sont pas passe\u0301es loin de la faillite.<\/p>\n

      Cet e\u0301te\u0301, les affaires reprennent avec une nouvelle hausse des locations courte dure\u0301e entra\u00eene\u0301e par les de\u0301parts en vacances\u00a0! Si cette reprise fait beaucoup de bien aux entreprises de location, la pe\u0301riode de crise a fait exploser les tarifs avec une augmentation de 43 % entre 2019 et 2021 (le tarif journalier moyen est passe\u0301 de 32 a\u0300 46 euros).<\/p>\n","protected":false},"excerpt":{"rendered":"

      Le marche\u0301 automobile est en pleine e\u0301volution face aux nombreuses difficulte\u0301s qu\u2019il rencontre\u2026 La crise sanitaire, la baisse du pouvoir […]<\/p>\n","protected":false},"author":104,"featured_media":10463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile"],"acf":[],"yoast_head":"\nLa location de voiture : une nouvelle habitude de locomotion - Le Blog Coyote<\/title>\n<meta name=\"description\" content=\"De\u0301couvrez comment la location de voiture est devenue une nouvelle habitude de locomotion pour de nombreux automobilistes ! 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